OUR

STORY

The Durant Guild is a premium lifestyle platform presented by General Motors.

It is an ultimate American automobile expression that curates an iconic collection of vehicles, co-creates possibilities with a community of fearless doers, and elevates brand and product experiences.

All it needs now, is you.

Join today.

LIFE IS YOUR

MASTERPIECE

Group of people in Durant Guild community

COMMUNITY

Our community is a group effort, made up of people just like you. People who want to curate plussed up lifestyles. ​When these lifestyle curators come together, their fearless spirit not only inspires one another but has the power to affect real change.

Man and woman having a conversation

SERVICE

We provide exclusive, one-on-one services to members from brand ambassadors, so that every interaction is unique and resonates with you.

Person looking out of parked Yukon Denali in the mountains

EXPERIENCE

Every experience we create, from outdoor adventure to test drives, exceeds your wildest expectations. ​For the fearless, the world and its experiences hold infinite potential. No matter where you wind up on the road of life, we’ll be right there with you. ​Join the Durant Guild today, and embrace a better future.

Author avatarCAD form China2023-06-02
The Art of Off-Road
Cover image
The Art of Off-Road
Author avatarCAD form China
2023-06-02

The Art of Off-Road

With the CELESTIQ, a Goddess Returns
TatlerTatler2023-06-02

With the CELESTIQ, a Goddess Returns

For a Diverse Life: The Durant Guild Garage
The Durant GuildThe Durant Guild2023-05-31

For a Diverse Life: The Durant Guild Garage

Have you ever wanted to explore more possibilities in your life?

Let’s roam on the world’s most beautiful streets
The Durant GuildThe Durant Guild2023-05-31

Let’s roam on the world’s most beautiful streets