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OUR

STORY

The Durant Guild is a premium lifestyle platform presented by General Motors.

It is an ultimate American automobile expression that curates an iconic collection of vehicles, co-creates possibilities with a community of fearless doers, and elevates brand and product experiences.

All it needs now, is you.

CORVETTE

Break Boundaries

LIFE IS YOURMASTERPIECE
Group of people in Durant Guild community

COMMUNITY

Our community is a group effort, made up of people just like you. People who want to curate plussed up lifestyles. ​When these lifestyle curators come together, their fearless spirit not only inspires one another but has the power to affect real change.

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SERVICE

We provide exclusive, one-on-one services to members from community experts, so that every interaction is unique and resonates with you.

Person looking out of parked Yukon Denali in the mountains

EXPERIENCE

Every experience we create, from outdoor adventure to test drives, exceeds your wildest expectations. ​For the fearless, the world and its experiences hold infinite potential. No matter where you wind up on the road of life, we’ll be right there with you. ​Join the Durant Guild today, and embrace a better future.

Durant Guild man and woman wearing business attire

Community Expert

Driven by your lifestyle, our Community Experts are delighted to develop a unique and personalized experience through one-on-one customer service

We thrive on building a diverse community that celebrates expressive lifestyles and are eager to welcome you to the Durant Guild.

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