The Durant Guild is a premium lifestyle platform presented by General Motors.
It is an ultimate American automobile expression that curates an iconic collection of vehicles, co-creates possibilities with a community of fearless doers, and elevates brand and product experiences.
All it needs now, is you.
LIFE IS YOUR
Every experience we create, from outdoor adventure to test drives, exceeds your wildest expectations. For the fearless, the world and its experiences hold infinite potential. No matter where you wind up on the road of life, we’ll be right there with you. Join the Durant Guild today, and embrace a better future.